How Whiteboard Animation Can Take Your Brand To The Next Level


In the era of digital marketing, where everyone is bombarded with advertisements in various forms, most of them being boring promos and run of the mill approach to attract viewership or customers, you think you have seen it all. But in comes whiteboard animation, the new form of telling a story and engaging a person’s interest in your brand.  Video production houses in Dublin such as Click Zoom will tell you why it is important to stand out from the crowd.

  1. Humans are visual creatures

They say a picture is a worth a thousand words, well with that logic a video must be worth a whole lot more because it is a picture in motion. Human beings are visual creatures by default and it is when one is growing up, then he/she learns to read. Our brains remember things in their visual form more than written form. That is why when somebody is trying to remember or memorize something he/she uses imagery and other pictorial associations in mnemonics to preserve the memory. People remember pictures and videos easily and tend to remember them for a longer period of time. So if you want your business to not only be remembered but to also stand out, then whiteboard animation is a surefire way to do so.


  1. Strong communication strategy

Whiteboard animation is a strong communication tool that you can use to gain an audience and target the demographic that you are aiming for. A quick recall to your history class would remind you that the very first humans made pictures in caves, then came ideograms and then other civilizations such as the ancient Egyptians using hieroglyphs to communicate or tell a story. A whiteboard animation video will cater to your needs as a business owner and help you communicate effectively with your customers.

  1. Creative

Whiteboard animation adds a touch of creativity to your brand and makes you seem different. Everyone is usually just opting for expensive advertisement campaigns that don’t even bring much ROI for your business. On the other hand, a seamlessly created hand drawn whiteboard animation will make your brand engaging and will change things dramatically. It is charming and research shows that hand drawn animation increases engagement from customer/audience by 83%.

  1. Direct and to the point

Getting a whiteboard animation done for your brand is always direct and has nothing unnecessary included in it. All you have to do is to take your ideas to a video production company and let the professionals do the rest.

  1. Cost effective

A whiteboard animation is always cost effective because you won’t be spending thousands on an advertisement campaign from an advertising agency. You will be able to tell a story, engage an audience and convey your message effectively without having to break your wallet.